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Pet Industry / E-Commerce

Happy Tail Puppies: 1K to 13.5K Followers & 100K+ Monthly Reach in 18 Months

13.5K
Followers (from 1K)
100K+
Monthly Reach
10x
Follower Growth
18 mo
Timeframe

Happy Tail Puppies: 1K to 13.5K Followers & 100K+ Monthly Reach

A puppy breeder with minimal online presence. We built their social media, redesigned their website, and set up their Google Business Profile — growing their reach from near-zero to 100K+ monthly.

WHERE THEY STARTED
Followers1K
Monthly ReachLow
Industry Avg Engagement10K
Google Business ProfileNone
13.5K
Followers (from 1K)
100K+
Monthly Reach
10x
Industry Average
Happy Tail Puppies Instagram profile growth dashboardHappy Tail Puppies modern responsive website designHappy Tail Puppies Google Business Profile optimization results
★★★★★

“Working with Inventive Media has been a game changer for our business. Our social media presence has exploded and we are getting more inquiries than ever before.”

K
Ken Mackovic, Founder
Happy Tail Puppies
SERVICES PROVIDED
Social MediaWebsiteGoogle Business Profile
Happy Tail PuppiesACTIVE CLIENT
Transformation Story
Overview

A puppy breeder with minimal online visibility. We managed their social media, redesigned their website, and launched their Google Business Profile.

Mission

Build a trusted, recognisable brand in the pet industry and drive consistent enquiries from real buyers across all platforms.

Challenge

Starting from near-zero with only 1K followers and no structured digital presence in a crowded, emotionally driven market.

Strategy

Emotional storytelling through content, full website redesign for conversions, and GBP setup for local search dominance.

Execution
  • Complete Instagram content strategy and daily posting
  • Website redesign focused on conversion and trust
  • Google Business Profile setup and optimisation
  • Puppy showcase content to drive emotional engagement
  • Consistent brand visuals and tone of voice
Results
  • 13.5K followers (from 1K) — 10× growth
  • 100K+ monthly reach
  • Website fully rebuilt and live
  • Google Business Profile ranking locally
  • Consistent puppy enquiries via DMs and website
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